Is Prudential a Good Life Insurance Company? A 2025 Review
Written by Daniel Ray, Life Insurance Expert |
✅
Fact Checked by
Lisamarie Monaco |
Editorial Disclosure
Choosing a reliable life insurance provider is crucial for ensuring financial security for your loved ones.
This review delves into Prudential Life Insurance, examining its policy offerings, financial strength, customer satisfaction, and common inquiries to help you determine if it’s the right choice for your needs.
Enjoy reading about Prudential Financial and feel free to leave a comment below.
Overview of Prudential Life Insurance
Founded in 1875, Prudential Financial is one of the largest life insurance companies in the U.S., offering a variety of term and universal life insurance policies. The company has an excellent financial strength rating and provides a range of riders to customize coverage.
Is Prudential a Good Life Insurance Company?
Prudential Life Insurance History
Prudential life insurance was founded in 1875! It is financial company is located in Newark, NJ. The first Us Company to make life insurance affordable to hard-working people. Back then, the name was the Prudential Friendly Society. The niche’ was industrial insurance.
This insurance was founded by John Fairfield Dryden (Senator of NJ) known as the “father of industrial insurance.” This provided funeral and burial expenses for low- income families. In 1877 the company changed its name to The Prudential Insurance Company of America. And Prudential has been evolving ever since.
*Ballpark TERM Quote
Financial Strength and Ratings
Prudential’s financial stability is reflected in its strong ratings from major agencies:
- A.M. Best: A+
- Standard & Poor’s: AA-
- Moody’s: Aa3
- Fitch Ratings: AA-
These ratings indicate a high level of confidence in Prudential’s ability to meet its financial obligations.
Customer Reviews and Complaints
Customer feedback presents a mixed picture:
- Positive Aspects: Prudential offers a variety of term and universal life options and has a lower complaint ratio than expected for a company of its size.
- Negative Aspects: Some customers have reported challenges with customer service, including difficulties in making payments online or over the phone, and reliance on mailed checks.
Additionally, Prudential is not accredited by the Better Business Bureau (BBB), and has received an F rating due to unresolved complaints and failure to respond to some customer issues.
Prudential’s Main Policy Offerings
Prudential provides a range of life insurance products:
- Term Life Insurance: Policies with level premiums for 10, 15, 20, or 30 years, including a free accelerated death benefit rider and options to convert to permanent policies.
- Universal Life Insurance: Flexible policies that combine lifelong coverage with investment options.
These offerings cater to various financial planning needs, allowing customization through different riders.
*Ballpark TERM Quote
Prudential Life Insurance Underwriting
Sweet Spots
The following Prudential life insurance underwriting classes are what the company is lenient with.
However, I tell my clients that everyone’s health and lifestyle are different. Underwriting is based on the individual. The carriers have their guidelines. But, there is no “one size fits all.”
*The following is a guideline that Prudential is known for.
Prudential Life Insurance Underwriting Guidelines
Unique Underwriting Considerations:
- Smokeless Tobacco Use: Standard Plus NON-SMOKER if no cigarette use for 12 months.
- Medical Marijuana: Eligible for Preferred Plus depending on the prescribed condition.
- DUI: If within the last 12 months, rated at Table 2.
- Sleep Apnea: Can qualify for Preferred if using a CPAP machine.
- Anxiety/Depression: Potential eligibility for Preferred Plus, depending on case specifics.
Additional Perks of Prudential Life Insurance:
- Age Last Birthday Rates: Uses exact age, not the nearest birthday.
- No Problem Underwriting: No MD exams required (paramedic exam may be necessary).
- Treadmill ECG Test: Often NOT required, making the process easier for applicants.
Term Essential 10 Year Sample Rates
Term Essential 10-Year Level-Premium Period
Male Monthly Premiums
| Age | $250,000 | $500,000 | $1,000,000 |
|---|---|---|---|
| 35 | $14 | $21 | $26 |
| 45 | $19 | $30 | $52 |
| 55 | $43 | $78 | $136 |
| 65 | $119 | $231 | $425 |
Female Monthly Premiums
| Age | $250,000 | $500,000 | $1,000,000 |
|---|---|---|---|
| 35 | $12 | $18 | $22 |
| 45 | $15 | $28 | $45 |
| 55 | $33 | $57 | $95 |
| 65 | $77 | $147 | $260 |
*Ballpark TERM Quote
Prudential Term Essential life insurance is an ideal choice for clients looking to:
- Purchase affordable life insurance that provides guaranteed protection for a temporary period of time.
- Help replace the income of a breadwinner in the event of an untimely death.
- Pay off their mortgage in the event of an untimely death.
- Help ensure children’s education.
- Put an estate plan in place but are unsure of the best course given current estate tax uncertainty.
- Help protect a business.
*Term Essential will offer you a conversion option and living needs benefit. Meaning you may convert your policy to a permanent policy (we will cover permanent policies below).
This is Guaranteed. And the best part is, you will not be required to take another medical exam! How fantastic is that? True Story! Even if your health has changed. However, you will not be denied a permanent policy that can last for as long as you live.
Get this! There is another benefit to the term essential product. If you are diagnosed with a terminal illness Living Needs Benefits will pay out a portion of the death benefit while you are still living.
This is an accelerated death benefit. Meaning, Not health, nursing home or long-term care insurance benefit. This is not meant to forgo the traditional need for life insurance.
Prudential Life Insurance Product Review
Below are a few Term Life policy product choices to choose from:
Term Essential:
| Feature | Details |
|---|---|
| Plan Type | Term Life Insurance |
| Term Lengths | 10, 15, 20, and 30 years |
| Issue Ages | – 18 to 75 (varies by term length and underwriting class) |
| Coverage Amounts |
– Minimum: $100,000 – No maximum limit (subject to underwriting) |
| Premiums |
– Level for the duration of the term – Increases annually after initial term if policy is renewed |
| Conversion Option |
– Convertible to a **permanent life insurance policy** without medical underwriting – Must convert before the earlier of the term expiration or age 65 |
| Included Riders |
– **Living Needs Benefit Rider:** Access to death benefit if diagnosed with a terminal illness – **Waiver of Premium Rider (Optional):** Waives premiums if policyholder becomes disabled |
| Underwriting | – Fully underwritten, requires medical exam |
| State Availability | – Available in all states except New York |
*Ballpark TERM Quote
Universal Life Policies with Prudential
For Prudential’s permanent life insurance coverage, you’ll need to choose between universal life insurance and variable universal life insurance. They also offer a unique deal that can cover two people at once with just one policy.
Not only do universal life insurance policies give you lifelong protection, but it also gives you the opportunity to build up cash value, tax-free! In this way, you can think of your life insurance as an even better investment.
Continue reading below for Universal and Variable Life Products…
PruLife Founders Plus
| Feature | Details |
|---|---|
| Plan Type | Indexed Universal Life Insurance (IUL) |
| Issue Ages |
– 0 – 85 (General Policy) – 0 – 75 (Type C Return of Premium Death Benefit) |
| Death Benefit Options |
– **Type A:** Fixed Death Benefit – **Type B:** Variable Death Benefit – **Type C:** Return of Premium Death Benefit |
| Coverage Amount |
– **Minimum:** $100,000 – **Maximum:** Up to $65 million (subject to underwriting) |
| Premium Flexibility | – Flexible premiums with options for extended **No-Lapse Guarantee** |
| Interest Crediting Accounts |
– **Fixed Account:** Guaranteed minimum interest of **1.00%** – **S&P 500® Indexed Account:** Annual point-to-point interest with cap & floor – **Goldman Sachs Voyager Indexed Account:** No cap, includes fixed rate component |
| No-Lapse Guarantee |
– Shadow-based **No-Lapse Guarantee** available – Can be **customized** based on premium payments |
| Available Riders |
– **BenefitAccess Rider:** Accelerates death benefit for chronic/terminal illness – **Accidental Death Benefit Rider** – **Children’s Level Term Rider** – **Living Needs Benefit** (early access if terminally ill) – **Waiver of Monthly Deductions** (in case of disability) |
| Loan & Withdrawal Options |
– **Standard Loan (Years 1-10):** 2% interest – **Preferred Loan (After Year 10):** 1.05% interest – **Minimum Withdrawal:** $250 |
| Underwriting Classes |
– **Non-Smoker:** Preferred Best, Preferred Non-Tobacco, Non-Smoker Plus, Non-Smoker – **Smoker:** Preferred Smoker, Smoker |
PruLife Index Advantage UL
| Feature | Details |
|---|---|
| Product Type | Indexed Universal Life (IUL) & Indexed Variable Universal Life (IVUL) |
| Interest Crediting Components |
1. **Underlying Index** (e.g., S&P 500® performance). 2. **Downside Protection** (Guaranteed floor or buffer). 3. **Upside Potential** (Caps, participation rates, step rates, spreads). |
| Factors Impacting Upside Potential |
– **Hedge Budgets:** Investment returns backing the index strategy. – **Hedge Costs:** Cost of market options used to provide returns. – **Market Volatility:** Higher volatility increases hedge costs. |
| Adjustment Frequency |
– Rates reviewed **quarterly**. – Adjustments based on market conditions and hedge budget. |
| Historical Rate Changes |
– **FlexGuard Life** started with an **18% cap** in 2022. – Increased to **21% in Q1 2023**, then decreased to **15.5% in Q4 2023**. – Caps fluctuate based on hedge costs and budgets. |
| Caps & Participation Rate Impact |
– **Low Interest Rates & High Volatility** → Caps Decrease. – **High Interest Rates & Low Volatility** → Caps Increase. – Adjustments depend on hedge budget vs. hedge costs. |
| Minimum Guarantee |
– All indexed strategies have **contractual minimums**. – Minimum values vary by product and are specified in the contract. |
| Profitability & Transparency |
– Prudential **does not profit** from hedge cost adjustments. – Goal is to **match hedge budget with hedge costs** for fairness. |
| How to Stay Updated |
– Rate changes are announced in the **Life Essentials newsletter**. – Updates available via **PruXpress and financial wholesalers**. |
Prudential Momentum IUL
| Feature | Details |
|---|---|
| Plan Type | Indexed Universal Life Insurance (IUL) |
| Issue Ages |
– **0 – 85** (General Policy) – **0 – 75** (Death Benefit Type C) |
| Death Benefit Options |
– **Type A:** Fixed Death Benefit – **Type B:** Variable Death Benefit – **Type C:** Return of Premium Death Benefit |
| Coverage Amount |
– **Minimum:** $100,000 – **Maximum:** Up to $65 million (subject to underwriting) |
| Premium Flexibility | – Flexible premium options with a limited **No-Lapse Guarantee** (earlier of 20 years or age 70, but at least 10 years) |
| Interest Crediting Accounts |
– **Fixed Account:** Guaranteed minimum interest of **1.00%** – **S&P 500® Indexed Accounts:** 1-year capped, 6-month capped, 1-year uncapped – **Nasdaq-100® Indexed Account:** 1-year capped – **Participation Rates:** 100% for capped, 20% for uncapped accounts |
| Available Riders |
– **BenefitAccess Rider** (accelerates death benefit for chronic/terminal illness) – **Accidental Death Benefit Rider** – **Children’s Level Term Rider** – **Living Needs Benefit** – **Enhanced Cash Value Rider** – **Overloan Protection Rider** |
| Loan & Withdrawal Options |
– **Fixed Loans:** Guaranteed 1% interest, 2% in first 10 years – **Participating Loans:** Policy funds continue to earn indexed interest – **Minimum Withdrawal:** $250 |
| Underwriting & PruFast Track |
– Six underwriting classes (four Non-Smoker, two Smoker) – **PruFast Track:** Accelerated underwriting (Ages 18-60, Face Amounts $100K – $3M) |
Variable Life Insurance with Prudential
Prudential offers two types of Variable policies. Variable life insurance helps meet the permanent protection your family needs with also providing an opportunity to build cash value.
VUL Protector:
| Feature | Details |
|---|---|
| Plan Type | Variable Universal Life Insurance (VUL) |
| Issue Ages | – **0 – 85** (varies by underwriting class) |
| Death Benefit Options |
– **Type A:** Fixed Death Benefit – **Type B:** Variable Death Benefit |
| Coverage Amount |
– **Minimum:** $50,000 – **Maximum:** $65 million (subject to underwriting) |
| No-Lapse Guarantee |
– Limited **No-Lapse Guarantee** up to **lifetime** with proper funding – Early protection with **premium-based and shadow account guarantees** |
| Investment Options |
– Over **50+ investment funds** (asset allocation, equity, fixed income, and international) – **Fixed Account option** available |
| Available Riders |
– **BenefitAccess Rider** (accelerates death benefit for chronic/terminal illness) – **Accidental Death Benefit Rider** – **Children’s Level Term Rider** – **Living Needs Benefit** – **Enhanced Cash Value Rider** – **Overloan Protection Rider** |
| Loan & Withdrawal Options |
– **Standard Loans (Years 1-10):** 2% interest – **Preferred Loans (After Year 10):** 1.05% interest – **Minimum Withdrawal:** $500 |
| Underwriting & PruFast Track |
– **Accelerated underwriting available** (Ages 18-60, Face Amounts $100K – $3M) – **Six underwriting classes** (four Non-Smoker, two Smoker) |
PruLife Custom Premier II
| Feature | Details |
|---|---|
| Plan Type | Variable Universal Life Insurance (VUL) |
| Issue Ages |
– **0 – 85** (General Policy) – **0 – 75** (Type C Death Benefit) |
| Death Benefit Options |
– **Type A:** Fixed Death Benefit – **Type B:** Variable Death Benefit – **Type C:** Return of Premium Death Benefit |
| Coverage Amount |
– **Minimum:** $75,000 ($50,000 for ages 0-17, $100,000 in NY) – **Maximum:** Up to $65 million (subject to underwriting) |
| Cash Value Accumulation |
– Can be accessed via **withdrawals and loans** to supplement retirement income. – Broad **investment portfolio options** including equity, fixed income, and indexed accounts. |
| Investment Options |
– **Fixed Rate Option** – **S&P 500® Indexed Account Rider** (Not available in NY) – **Asset Allocation, US & International Equity, Fixed Income Funds** |
| No-Lapse Guarantee |
– **Limited Guarantee:** Up to **age 75** or **10 years**, whichever is later. – **Short-Term Guarantee:** **8 years** (ages 0-59) or **6 years** (ages 60+). |
| Available Riders |
– **BenefitAccess Rider (BAR)** (Chronic/terminal illness acceleration) – **Accidental Death Benefit Rider** – **Children’s Level Term Rider** – **Living Needs Benefit** – **Enhanced Cash Value Rider** – **Overloan Protection Rider** |
| Loan & Withdrawal Options |
– **Standard Loans (Years 1-10):** 2% interest – **Preferred Loans (After Year 10):** 1.05% interest – **Withdrawals:** Minimum of **$500** available at any time. |
| Underwriting & PruFast Track |
– **Six underwriting classes** (Four Non-Smoker, Two Smoker). – **Accelerated Underwriting Available** (Ages 18-60, Face Amounts $100K – $3M). |
- Premium Flexibility: You have flexibility in how much and how often premium payments are made.
- Choice of Death Benefit: You can choose from a Level, Variable, or Return of Premium Death Benefit Option.
- Death Benefit Guarantee: Short-Term or Limited (based on premiums paid).
- Customizable: Additional protection benefits will provide coverage for young children, pay an additional benefit if you die as a result of an accident, and more! (Additional costs apply.)
Life Insurance Protection with Prudential
The purpose of life insurance is for your loved ones to carry on without you. That way what you have envisioned for their lives stays intact in your absence. As we know in the United States what it takes to raise a family today.
When we marry and start a family, we have to think about the long term. Such as the following:
- Pay off debt
- Your children’s college
- Pay off your mortgage
- Pay for final expense/burial
- Replace your income
Put a policy in policy today, so you can get back to living life tomorrow knowing your family is secured with term essentials for years to come!
With life insurance, you leave behind more than love
Life insurance does more than pay your family bills if something happens to you, It also helps you:
- Create an inheritance for your kids
- Pass on more wealth with fewer taxes
The Last Way to Say “I Love You” = Life Insurance
*Ballpark TERM Quote
Prudential Life Insurance Riders
Customize your policy with Prudential additional rider
For an additional premium, you can customize your policies with one or more of the following:
- Accidental Death Benefit ~ if your death is a direct result of an accident.
- Waiver of Premium ~ Which means, if you become disabled, the carrier will forgive your premiums.
- Children’s Protection Rider ~ additional coverage to provide life insurance for your children while they are young.
Does Prudential Offer High-Risk Insurance Polices?
Prudential is a well-established and successful insurance company, which means they can be more lenient with their underwriting. That is to say because they have enough money to back themselves, they aren’t as concerned with taking on potentially high-risk clients like less established life insurance companies may be.
While you may be declined by companies like Banner Life and TransAmerica, there is a good chance that Prudential will make you an offer.
Prudential Life Insurance Contact Number
Although PinnacleQuote is here for all your life insurance needs, there may come a time you need their direct address for retirement and pension plan information:
- Prudential Annuities
- P.O. Box 7960
- Philadelphia, PA 19176
Prudential life insurance customer service phone number or Questions about your policy or filing a death claim:
- (800) 944-8786 (policy numbers beginning with the letter “V”)
- (800) 778-2255 (all other policies)
Monday to Friday 8am-8pm ET.
Assistance with online account access for individual life insurance, mutual funds, annuities & retirement:
(800) PRU-HELP (778-4357)
Customers with Disabilities:
(800) 778-8633
Prudential Life Insurance Policy Payment Online
Prudential pay online: Online payment via PRUAccess Plus. Go to their website to register. Forms of payment include credit card, debit card or through net banking.
Enter your policy number, make your payment. Any questions call the Prudential phone number and speak to a representative. Let them know you are looking to pay via Prudential online payment on their website.
Where can I find an agent after moving to another state?
That is easy! Danny Ray is an independent national agent licensed in 50 states! He is the founder, owner and independent agent of PinnacleQuote. Call 855-380-3300 to find out if Prudential is the best fit for you.
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FAQs
Prudential is considered a solid choice for life insurance, offering a variety of policy options and strong financial stability. However, customer service experiences vary, so it’s important to assess your specific needs and preferences.
The payout time for life insurance claims can vary based on individual circumstances and the completeness of the claim documentation. It’s advisable to contact Prudential directly or consult with a financial advisor for specific information.
Prudential has a long-standing history and strong financial ratings, indicating trustworthiness in fulfilling its financial commitments. However, some customer service concerns have been noted, so it’s important to consider both financial stability and service quality when making a decision.
Conclusion
In conclusion, Prudential Life Insurance offers a range of policies backed by strong financial ratings. While it has a solid reputation, potential customers should weigh the pros and cons, including customer service feedback, to determine if it aligns with their insurance needs.
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*Ballpark TERM Quote
1 Comment
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